Newsstand and Direct Marketing Consulting

About Us brings over 30 years of experience to your company in Single Copy Sales, Audience Development, Creative Services and Budget Management.

Having managed and developed the budgets and plans for America’s leading magazine and media companies, will be your in-house resource for planning, budgeting, estimating and distribution management. brings a hands-on knowledge of direct marketing, retail development, wholesale management and planning for your publications.

As Vice President of the Curtis Circulation Company, John Morthanos, principal for developed direct to retail and specialty programs generating over $340 million a year in retail sales, up from $100 million. At Cowles Enthusiast Media he successfully grew single copy programs for niche titles including Vegetarian Times, Horse & Rider, Military History, Country Journal and Doll Reader to name a few.

While Corporate Marketing Director and General Manager at TV HOST Inc. he worked on the developmental launch of InSight, an on-screen, interactive television listings program guide for cable and satellite TV.

At Viare Publishing he expanded the circulation and penetration of Video Review and controlled circulation electronic magazines including  This Week In Consumer Electronics.

And John was part of the creative marketing team that launched the Computer Magazine Revolution at Ziff-Davis Publishing Company, with PC Magazine, A+, and MacUser.


John has been a seminar leader and trainer in cover design for Folio:, Audience Development Magazine and for national organizations including PBAA, MPA and the CRMA. He is a guest speaker at Sacred Heart University in marketing and the future of media.

When you need a team player to take your publication to the next level, call John at

* Single Copy Consulting  * Planning and Modeling *
*  Business 2 Business * Sales Management *  Cover Analysis Workshops and Training * Creative Services Management


Cross Promotion for Marvel Comics Group, The U.S. Dept of Energy and Campbell Soups.


Award winning Direct Mailer for PC Tech Journal (Art Director: Karen Weinstein