Newsstand and Direct Marketing Services that Deliver Results
(203) 378-2414 (O) 203-727-0131(M)
Newsstand and Direct Marketing Services that Deliver Results
(203) 378-2414 (O) 203-727-0131(M)
morthanos.com brings over 35 years of Single Copy Management, Direct Marketing Programs and Retail Development. We can supplement the efforts of your Circulation and Marketing Departments, or assume specific responsibilities, on short- and long-term assignments.
We have strong relationships with the magazine wholesaler network in the U.S., Canadian and International markets.
The titles we work with enjoy strong coverage in targeted retailers throughout the world, including Barnes & Noble, Books A Million, Chapters-Indigo Books, WalMart, Publix, CVS, Shoppers Drug Mart, Meijer's, Krogers, Loblaws, Stop & Shop, Presse Commerce, Sprouts, Hudson Retail, Paradies Airports, Whole Foods, WH Smith, and Fred Meyer to name a few.
We focus on being an indispensable member of your publishing and marketing team.
At Curtis, Morthanos increased the Specialty Sales Department sales from $100 million to over $310 million for specialty retail markets.
At Cowles/Primedia Special Interest Group he developed direct-to-retail programs covering many diverse interests for special interest magazines including Bowhunter, Country Journal, Cats Magazine, Practical Horseman, Pro Football Weekly, Walking Magazine and Vegetarian Times.
The subscription program, list management and newsstand program flourished for Video Review magazine after a major upheaval in the single copy distribution system.
Conversion of free to paid subscriptions for PC Weekly and This Week In Consumer Electronics.
Today morthanos.com is a marketing consultant to leading niche publishers on their newsstand programs: preparing budgets, weekly reporting, planning, distribution, contract negotiation, purchasing, copywriting and working with staff to maximize sales.
John Morthanos began his career as a Direct Marketing Agency Executive in the New York City metro market. He moved to Cadence Industries Corporation as Corporate Marketing Director working with Hudson Pharmaceuticals, Marvel Comics, U.S. Pencil and Curtis Circulation Co.
He moved on to the new Ziff-Davis Computer Group that successfully launched a new magazine industry with PC Magazine, A+ Magazine, PC Tech Journal, PC Jr., and MacUser.
He used his skills as a copy writer and creative marketer as a free-lance catalog writer for three of Muldoon Direct's key clients: Fed-Ex, Kodak and Perkin-Elmer. At TV Host he worked on the development of marketing programs for InSight, an interactive television listings guide. Other positions that honed his skills include: