Experience that Delivers Results

Who We Are

Who We Are

Who We Are

morthanos.com brings over 35 years of Single Copy Management, Direct Marketing Programs and Retail Development. We can supplement the efforts of your Circulation and Marketing Departments, or assume specific responsibilities, on short- and long-term assignments.

We have strong relationships with the magazine wholesaler network in the U.S., Canadian and International markets.


The titles we work with enjoy strong coverage in targeted retailers throughout the world, including Barnes & Noble, Books A Million, Chapters-Indigo Books, WalMart, Publix, CVS, Shoppers Drug Mart, Meijer's, Krogers, Loblaws, Stop & Shop, Presse Commerce, Sprouts, Hudson Retail, Paradies Airports, Whole Foods, WH Smith, and Fred Meyer to name a few.


We focus on being an indispensable  member of your publishing and marketing team.

History

Who We Are

Who We Are

John Morthanos began his career as a Direct Marketing Agency Executive in the New York City metro market. He moved to Cadence Industries Corporation as Corporate Marketing Director working with Hudson Pharmaceuticals, Marvel Comics, U.S. Pencil and Curtis Circulation Co.


He moved on to the new Ziff-Davis Computer Group that successfully launched a new magazine industry with PC Magazine, A+ Magazine, PC Tech Journal, PC Jr., and MacUser.

He used his skills as a copy writer and creative marketer as a free-lance catalog writer for three of Muldoon Direct's key clients: Fed-Ex, Kodak and Perkin-Elmer. At TV Host he worked on the development of marketing programs for InSight, an interactive television listings guide. Other positions that honed his skills include:

  • Circulation Director for Viare Publishing 
  •  Corporate Marketing Director for TV Host
  • Vice President Specialty Sales for Cowles Media / Primedia Special Interest Group
  • Vice President Specialty Sales, Curtis Circulation Co.



Results

Who We Are

What We Offer:

At Curtis, Morthanos increased the Specialty Sales Department sales from $100 million to over $310 million for specialty markets and retail sales.

At Cowles/Primedia Special Interest he developed direct-to-retail programs covering many diverse interests for special interest magazines including: 

  • Bowhunter
  • Cats Magazine
  • Civil War Times Illustrated
  • Country Journal
  • Dog World
  • Doll Reader
  • Early American Homes
  • Equus
  • Fly Fisherman
  • Horse & Rider
  • Military History
  • Practical Horseman
  • Pro Football Weekly
  • Walking Magazine
  • World War II
  • Vegetarian Times

Today morthanos.com works with leading niche publishers on their newsstand programs: preparing budgets, weekly reporting, planning, distribution, contract negotiation, purchasing and working with staff to maximize sales.




What We Offer:

What We Offer:

What We Offer:

  • Contract Negotiations
  • Budget development
  • Launch strategy
  • Cover design assistance  for the newsstand
  • Weekly Reporting
  • Performance Recaps
  • Copy-writing
  • Distribution and Marketing


Contact Us:

What We Offer:

Contact Us:

morthanos.com

203-378-2414 (Office)

203-727-0131 (Mobile/Text)

4 Ocean Avenue

Stratford, CT 06615

U.S.A.

john@morthanos.com

Factoids:

What We Offer:

Contact Us:

John has been a seminar leader for Folio: and Audience Development Magazines, a presenter for P.B.A.A., M.P.A., M.B.R. and C.R.M.A.; a guest lecturer at Sacred Heart University on media and a member of the Global Fibrosis Foundation Board of Directors.